(About) — WET PROJECTS, Maribor
We direct worlds.
WET PROJECTS is a creative studio in Maribor, Slovenia. Since 2022 we’ve worked as the external creative department for brands that would rather be remembered than be safe.
Cinematic ads, websites and whole brand identities — designed, shot, built and launched by one studio, on one standard.
(I.) What we believe
Four things we’d tattoo, if we were that kind of studio.
Fine doesn’t travel.
Nobody forwards it. Nobody saves it. Nobody ever screenshotted “fine.”
Ideas are a commodity.
Execution is everything. We turn a vision into something you can touch, scroll and remember.
We direct worlds.
Ads people rewatch. Websites that feel unfair to the competition. Brands built as whole universes — because a logo isn’t a strategy.
Taste can’t be outsourced.
Design, code and AI, held together by one thing machines don’t have. Real craft, AI-native speed, one studio in Maribor.
(II.) The studio
Founded by Aleksej Jurak.
Aleksej started WET in 2022 on a simple belief: ideas are a commodity, execution is everything. The studio pairs directed studio production with an AI-native pipeline — which is how a campaign that normally takes a crew and a quarter shipped in seven days (see ASHIGARU, Issue Nº 047).
Small on purpose. You talk to the person making the thing. No account managers, no relay race, no “let me check with the team.”
No headshot. Just marble: a 3D scan of the head of Michelangelo’s David (SMK, public domain), printed in seven 1-bit screens like a type specimen. Grab him and spin.
(III.) What we do
Every creative expression you need. And then some.
We design
- Brand identity
- Website design
- UI / UX
- Motion design
- Packaging & product
We capture
- Product photography
- Portrait & brand shoots
- Brand films
- Cinematic ads
- Event coverage
We build
- Websites in Framer
- Creative development
- 3D & immersive
- Smart automations
- AI-native production
We cultivate
- Social media
- Content systems
- Influencer marketing
- Launch campaigns
- PR
(IV.) How we make it
AI-native. Human-directed.
We use AI the way a director uses a crew: to get the shots nobody can afford, faster than anyone expects. Real studio footage where it matters, AI-native frames where a crew can’t follow.
Taste stays human. Every frame is directed, graded and approved by people with opinions. That’s the part you can’t outsource — and the part we won’t.
(V.) House rules
Posted in the lobby. Enforced everywhere.
- Visitors are requested to refrain from saying “make it pop” in the lobby.
- Deposit briefs here.
- No templates beyond this point.
- Do not run. Unless it’s a campaign.
- Stock photos will be confiscated.
- “Something simple” is not a brief.
- Fine is not a finish.
(Fin.) Your move
Bring us the impossible.
Every project starts with a 25-minute call. You leave with a straight answer on scope, price and date. If it’s fine, we’ll tell you. Then we’ll make it not fine.
Prefer the scenic route? Get WET — walk through the building ◐