ASHIGARU

ASHIGARU

Category:

Product drop

Client:

Maison Margiela — independent concept, unaffiliated

Duration:

7 days — concept to launch

They gave the split toe to the lords. The foot-soldier kept it.

ASHIGARU is a concept campaign for the Maison Margiela split-toe boot, reimagined as a war relic. A female samurai, a knee-high oxblood war-boot, and a world built in Ink Black, Bone, Oxblood and Cinnabar. Warm hyperreal heroine, cold graphic world.

Full campaign: character, hero stills, film, cutdowns, lore carousel and launch. Built and published in 7 days, solo, with an AI-first pipeline.

Independent concept. Not affiliated with Maison Margiela.